Media BuyingAll accounts
Revenue
Funnel
Efficiency
Campaigns
Only $0.00 of spend in this period — too little to judge campaign performance.
No campaign activity in this period.
Click feeds
No activity in this period.
Lead buyers
No activity in this period.
Demographics
No leads with this attribute in the period.
Timing
| Hour | Feed bid | Feed bids | Lead bid | Lead bids | Clicks | Click rev | Leads | Sold | Sold rate | RPL | CPL |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 12 AM | — | — | — | — | — | — | — | — | — | — | — |
| 1 AM | — | — | — | — | — | — | — | — | — | — | — |
| 2 AM | — | — | — | — | — | — | — | — | — | — | — |
| 3 AM | — | — | — | — | — | — | — | — | — | — | — |
| 4 AM | — | — | — | — | — | — | — | — | — | — | — |
| 5 AM | — | — | — | — | — | — | — | — | — | — | — |
| 6 AM | — | — | — | — | — | — | — | — | — | — | — |
| 7 AM | — | — | — | — | — | — | — | — | — | — | — |
| 8 AM | — | — | — | — | — | — | — | — | — | — | — |
| 9 AM | — | — | — | — | — | — | — | — | — | — | — |
| 10 AM | — | — | — | — | — | — | — | — | — | — | — |
| 11 AM | — | — | — | — | — | — | — | — | — | — | — |
| 12 PM | — | — | — | — | — | — | — | — | — | — | — |
| 1 PM | — | — | — | — | — | — | — | — | — | — | — |
| 2 PM | — | — | — | — | — | — | — | — | — | — | — |
| 3 PM | — | — | — | — | — | — | — | — | — | — | — |
| 4 PM | — | — | — | — | — | — | — | — | — | — | — |
| 5 PM | — | — | — | — | — | — | — | — | — | — | — |
| 6 PM | — | — | — | — | — | — | — | — | — | — | — |
| 7 PM | — | — | — | — | — | — | — | — | — | — | — |
| 8 PM | — | — | — | — | — | — | — | — | — | — | — |
| 9 PM | — | — | — | — | — | — | — | — | — | — | — |
| 10 PM | — | — | — | — | — | — | — | — | — | — | — |
| 11 PM | — | — | — | — | — | — | — | — | — | — | — |
Not enough leads per hour yet to separate real patterns from chance.
Buckets are Mountain time, DST included — the warehouse stores UTC, and raw UTC hours would sit six or seven hours off what the business actually experienced. RPL is lead revenue per lead sold, the same definition the campaigns table uses. CPL is spend over leads. By weekday it comes from the daily spend table. By hour it comes from the platforms’ own hourly breakdowns — Meta’s advertiser-timezone split and Google’s segments.hour, both already in Mountain and so needing no conversion — which means an empty hourly CPL is a day those adapters have not covered rather than a figure that cannot exist. Spend belongs to the ad rather than to whichever buyer took the lead, so the expanded buyer rows leave CPL blank either way. Feed bid is dollars per click into the click feeds; Lead bid is dollars per lead offered by lead buyers. Different units, never averaged together. Bids and clicks are bucketed by when they happened; leads, sold and avg sold by when the lead arrived, so a late-night lead that sells at 9am counts toward the night — the question here is what traffic from an hour is worth. Sold rate is coloured against the — baseline once a bucket has 25+ leads. There is no cost column: Facebook spend is ingested at daily grain, so CPL and ROAS cannot be split by hour without an hourly pull.
Expand a hour to see it per counterparty — which feed was paying then, which buyer was accepting. A buyer that is both appears once, with both halves filled. Inside an expanded row, Leads means leads sent to that buyer and sold rate is their acceptance of them, where the row above counts every lead that arrived — same question, narrower denominator. Those figures are bucketed by when we contacted the buyer, which is the clock a daypart rule acts on.
Before switching a feed off for an hour, check the volume behind it: a single fortnight gives each weekday two or three samples, and each hour fewer still.