Media BuyingAll accounts

Datalot received 426 posted leads this week and returned no sales. Verify whether these genuinely did not sell or whether the sales are not being attributed back through Everflow adv1 -- the two look identical here.

Campaign 120250685280400286 spent $1,018.80 with no attributed revenue and no resolving clicks at all -- check the tracking template before pausing, since untracked traffic looks identical to dead traffic.

Start with the tracking question, because three of today's biggest findings could all be the same bug. Campaign 120250685280400286 spent $1,018.80 in the window with zero attributed revenue and zero resolving clicks — not low clicks, none at all, which is the signature of a broken tracking template rather than dead traffic. Campaign 120251020874670286 shows the same pattern at $189.36. Do not pause either until someone loads the click URL and confirms the redirect resolves and the sub-IDs are populating; if clicks are firing and simply not converting, then pausing is correct and cheap to do tomorrow. Same ambiguity on the buyer side: Datalot took 426 posted leads and returned no sales, DMS 123, Rocket Quote 70. Zero sales on 426 leads from an established buyer is more likely an attribution break in the Everflow adv1 postback than genuine total rejection — pull the buyer's own portal or a delivery report for the week and compare their sold count to ours. If their numbers match ours at zero, it's a lead-quality or filter problem with those buyers; if they don't, revenue is being under-reported and every ROAS figure on this page is understated. What's working: New Account is running 0.51x on $4,655.56 against Old Account's 0.23x on $5,430.98, and Old Account is carrying 54% of spend. That's the clearest available reallocation, but the same caveat applies — confirm Old Account's tracking is intact before concluding the traffic is worse, since the two zero-revenue campaigns above may sit inside it and be dragging that ratio down. Arity grew to $528.09 from $9.50 last week; find out what changed there, because it is the most credible path away from single-buyer dependence. And the 45-54 age bracket is returning $7.26 per lead against $5.57 overall, selling at 20.9% versus 14.7% across 110 leads — worth weighting targeting toward it. The concentration risk is real and worth acting on regardless of how the tracking questions resolve: QuoteWizard is 67.7% of revenue at $2,650.62. With Datalot, DMS and Rocket Quote all returning nothing, the buyer base is effectively one buyer right now. Getting those three verified and, if needed, repaired is the same work as fixing the concentration. Spend rose well above the prior week while revenue moved much less, and ROAS fell from 0.48 to 0.362. Some of that gap is plausibly the unattributed revenue described above rather than real deterioration — which is exactly why the tracking and postback checks come before any budget decision today.

DMS received 123 posted leads this week and returned no sales. Verify whether these genuinely did not sell or whether the sales are not being attributed back through Everflow adv1 -- the two look identical here.

Rocket Quote received 70 posted leads this week and returned no sales. Verify whether these genuinely did not sell or whether the sales are not being attributed back through Everflow adv1 -- the two look identical here.